Fairu Turns One: A New Standard for Modern Media Infrastructure
Managing media today is no longer just about uploading and delivering files. It is about structure, automation, moderation, performance, and intelligent workflows that reduce manual effort while increasing control. Whether you are building a SaaS platform, operating an e-commerce system, managing user-generated content, training machine learning models, or scaling a media-heavy product, your file layer is infrastructure.
Managing media today is no longer just about uploading and delivering files. It is about structure, automation, moderation, performance, and intelligent workflows that reduce manual effort while increasing control. Whether you are building a SaaS platform, operating an e-commerce system, managing user-generated content, training machine learning models, or scaling a media-heavy product — your file layer is infrastructure.
Fairu was built to simplify exactly that.
Over the past year, we have continuously evolved the platform to align with real-world usage and modern system architectures. As Fairu celebrates its first birthday, we are introducing one of our most significant updates yet — combining a refined pricing model, expanded automation capabilities, deeper AI integration, broader integration options, and a clearer product vision.
This is not just a feature update. It is the foundation for the next phase of Fairu.
A Clearer, More Transparent Pricing Model
Our entry prices remain unchanged.
What has evolved is what is included in each plan and how infrastructure consumption is measured. The new pricing structure reflects how modern applications truly interact with APIs and media systems.
10 Million AI Tokens Included Every Month
All (except the startup) paid plans now include 10 million AI tokens per month.
Artificial intelligence is no longer positioned as an optional enhancement. It is part of the Fairu core. These tokens power:
AI-based copyright suggestions
Automated metadata structuring
NSFW detection
AI-driven blurring workflows
Intelligent moderation pipelines
This enables teams to automate repetitive processes and implement scalable governance from the start.
API Read and API Write Operations
To improve clarity and fairness, we have introduced a new metric structure based on GraphQL consumption.
An API Read Operation occurs whenever a single entity, such as a file, folder, or copyright object, is loaded.
Eg. If ten files are fetched at once, that equals ten read operations. Each entity counts individually.
An API Write Operation includes creating entities, updating metadata, executing mutations, or triggering workflows.
This separation provides transparent visibility into real system usage. All plans include generous free quotas for both read and write operations.
All details: https://fairu.app/pricing/detail
Migration to the New Pricing Model
The new pricing structure and feature set can already be activated at any time via the Settings menu.
In addition, all existing plans will be transitioned to the new pricing model no later than the end of March 2026. The migration will happen in a controlled and structured rollout to ensure stability and full transparency. Every affected account will be informed in advance, giving you clarity and predictability throughout the transition.
Our goal is to make this upgrade seamless while ensuring that all customers benefit from the expanded features, included AI tokens, new API metrics, and enhanced automation capabilities moving forward.
Easier Access to AI: Now Just One Click Away
We have also made several AI-powered features significantly more accessible directly within the interface.
Instead of configuring complex workflows or navigating through multiple settings, selected AI capabilities are now available via simple one-click actions in the UI. A great example of this is AI-powered copyright splitting. With a single click, Fairu can analyze and intelligently split copyright information, dramatically reducing manual effort and improving consistency.
Our goal is to bring the power of AI closer to everyday workflows — making advanced functionality intuitive, fast, and immediately usable without additional setup.
Automation for Everyone: Starting at the Startup Tier
Previously, advanced automation features such as Workflows and Webhooks were reserved for higher-tier plans.
That changes now. Workflows and Webhooks are available starting from the Startup tier.
There is already a wide range of workflows available, including blocking files by tag, deleting assets based on tag logic, NSFW detection pipelines, AI-powered blurring, and moderation chains. Over the coming weeks, we will continue expanding the workflow library with additional automation templates and advanced logic.
In addition to making Workflows available starting from the Startup tier, we have significantly expanded their automation capabilities.
Workflows are no longer purely event-driven — they can now also be triggered based on time schedules and external calls.
Scheduled Execution
Workflows can now run on defined schedules. This enables use cases such as:
Recurring asset cleanups
Periodic moderation checks
Automated status updates
Regular synchronization processes
Fairu becomes not only reactive to events, but also proactively controlled.
Trigger URLs
We have also introduced Trigger URLs.
These allow workflows to be executed externally through a dedicated endpoint. This means you can trigger automation from:
External systems
Backend services
Cronjobs
Custom business logic
This opens up powerful new possibilities for orchestrating processes across different services and infrastructure layers — while keeping automation centralized within Fairu.
Together, Scheduled Execution and Trigger URLs transform Workflows into a fully flexible automation engine capable of handling both internal events and external system interactions.
Improved Automations
Automation capabilities have been significantly enhanced.
You can now automatically assign tags based on folder structures, ensuring consistent metadata propagation without manual intervention. Folder logic and tag-based organization now work seamlessly together.
AI-driven manipulations can also be fully customized via your own prompts. Instead of relying solely on predefined AI behavior, you can define exactly how AI should process, transform, or classify content — unlocking highly tailored workflows specific to your product.
Tags: Flexible, Structured, API-Ready
One of the most requested features is now available: Tags.
Tags can be freely defined within the system and are fully integrated into both the UI and the API.
Products and assets can now be grouped not only by folder, but also via tags. This enables multi-dimensional organization, dynamic filtering, and scalable content modeling.
Tags are configurable, visible in the interface, and fully accessible programmatically. Structured asset management becomes significantly more powerful and adaptable.
Webhooks: Rebuilt for Modern Event Architectures
Webhooks have been completely reworked.
You can now create unlimited webhooks. Each webhook can be restricted to specific events and scoped down to individual entity IDs.
This enables precise event-driven architectures, such as reacting only to updates of a specific product, folder, or tenant.
Webhook calls are logged directly in the interface, with up to seven days of history or 1,000 entries per webhook available for monitoring and debugging.
RAKU: Simple S3-Compatible Access
In addition to our GraphQL-first (but not only) architecture, we provide RAKU — Japanese for “simple” — our S3-compatible access layer for Fairu.
RAKU allows you to connect using existing S3-compatible tools, SDKs, and workflows. This makes it easy to integrate Fairu into established infrastructures without major architectural changes.
You can combine traditional object storage workflows with Fairu’s automation, AI capabilities, and structured metadata layer.
More details are available at: https://fairu.app/addons/raku
Official SDKs for Faster Integration
To make integration even smoother, we provide official SDKs for:
These SDKs allow developers to connect Fairu directly to their applications with minimal setup. Whether you are building backend systems in Laravel, frontend or fullstack applications in TypeScript, or mobile and cross-platform apps in Dart, Fairu integrates seamlessly into your existing stack.
Our goal is to remove friction from adoption and make Fairu feel native inside your development workflow.
Improved Media Processing & Moderation
We have expanded AVIF support within the File Proxy for modern image optimization, ensuring smaller payload sizes and faster delivery.
Advanced custom filtering enables granular asset queries across tags, metadata, and system attributes.
Combined with AI-powered moderation and workflow automation, Fairu evolves beyond file storage into a complete media orchestration system.
Clearer Product Vision: Updated Overview Pages
We have redesigned our overview pages to make it immediately clear what Fairu can do and where the platform is heading.
When discovering Fairu for the first time, it should be obvious how it integrates into your architecture and how it replaces fragmented media tooling with one cohesive infrastructure layer.
Clarity and direction are now communicated more transparently than ever.
What’s Coming in the Next Months
This release marks a milestone, but it is only the beginning of Year Two.
In the coming months, you can expect:
Additional SDKs and integrations
Annotation workflows tailored for YOLO-based machine learning pipelines
A dedicated feature section for podcast hosting with optimized audio delivery and structured episode management
Advanced Collections for more powerful asset grouping
Continued expansion of automation and workflow capabilities
We are building Fairu into a comprehensive media infrastructure layer that supports not only today’s use cases, but tomorrow’s as well.
Transparent Plan Selection
To simplify plan selection, we have launched a pricing configurator at:
There, you can simulate usage scenarios, evaluate API consumption, calculate AI token requirements, and compare storage and outbound traffic limits with full transparency.
Our support team is always available to assist with any questions.
Year Two Starts Now
One year ago, Fairu began with a vision: building developer-first media infrastructure that scales with modern applications.
Today, it powers hundreds of millions of file requests and billions of API calls.
With deeper automation, integrated AI, flexible structuring, S3-compatible access via RAKU, official SDKs, and a clear roadmap ahead, Fairu enters its second year stronger than ever.
If media is part of your product, Fairu is built for you.